CMN Clients selected as 2005 Mitx Finalists
Tuck School of Business and Quinn Printing Company Recognized as One of New England's Best
WATERTOWN, Mass. - Oct. 11, 2005 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced two of its clients have been selected as finalists in The 10th Annual MITX Awards. Tuck School of Business was recognized in the educational institution category and Quinn Printing Company in the professional services category. Held annually by the Massachusetts Innovation&Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.
"We are excited to have two of our clients recognized again this year by MITX," said Andrea Naddaff, partner at Corey McPherson Nash. "Branding continues to be a key element in differentiating oneself from competitors. Tuck School of Business is a terrific example of an education institution who understands the long-term benefits of effective branding. And, our work with Quinn Printing showcases how professional service companies can leverage branding services to promote its customer service and product quality. We are thrilled work with clients like Tuck and Quinn Printing."
CMN worked with Tuck to create a Web site that showcases the School's challenging, prestigious MBA program and demonstrates the School's strengths and differentiators, converting prospects into registered students.
Tuck's new Web site provides visitors with a glimpse into the academic and social aspect of its re-known MBA program. Visitors will experience the intensity of the Tuck learning experience, the individualized attention each student receives, and the leadership abilities that result from the program. The site uses imagery and language that is specific to Tuck and profiles throughout the site allow students, teachers, and alumni to tell their stories, demonstrating achievement and individuality. the following attributes: confidence, warmth, thought leadership, professionalism and dynamics.
In the printing industry, the commitment to customer relationships is based on trust. CMN worked with Quinn Printing Company to help the company define, architect and design its Web site, enabling the company to clearly articulate its value proposition to its customers. Today, Quinn's web site promotes its unique and positive experience by making the people of Quinn, and their expertise, approachable and accessible through the site. The site showcases Quinn's exceptional commitment to customer service, while also highlighting and educating its print buyers on its core competency - the process of printing. Quinn Printing is New England's leader in the high quality multi-color commercial sheetfed and digital market.
In 2004, Buckingham Browne and Nichols School (BB&N), Harvard Business School and Oxfam America were recognized as award finalists and CMN won the MITX Award in 1999 for its work with Forrester Research.
CMN and their clients will be recognized with the other finalists in the categories a gala awards ceremony traditionally attended by over 800 of the region's top technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be purchased at www.mitxawards.org.
Begun in 1996, the MITX Awards have grown to become the most prestigious awards competition for New England's interactive professionals, as well as the largest technology awards showcase in the country. The 2005 MITX Awards competition is sponsored by Bluesky Factory, Cramer, Marcus + Company, mBLAST, Tank Design, Pina Digital and PixelMEDIA.