Constant Contact Selects CMN for Product Naming Services
CMN Helps Constant Contact Communicate Product Benefits to Customers
WATERTOWN, MA, July 11, 2006, Corey McPherson Nash (CMN) today announced that it has provided product naming services to Constant Contact® (www.constantcontact.com), the leading email marketing service for small businesses, associations, and non-profits. CMN worked with Constant Contact to develop a cohesive and distinctive product nomenclature system that will communicate the benefits of the Constant Contact product suites.
"With our new naming system, CMN has given us a way to clearly identify our product suite and effectively communicate the benefits they provide to our customers," said Richard Turcott, CMO of Constant Contact. "Now, both current and prospective customers will be able to easily associate our products with the Constant Contact brand."
With more than 65,000 customers today, Constant Contact helps small businesses and organizations succeed in growing lasting customer relationships through professional email communications, including newsletters, announcements, promotions, and more. As small businesses increasingly turn to the web for their marketing efforts, Constant Contact continues to provide their customers the tools and services they need to maximize their marketing efforts.
"Constant Contact now has a system for naming products that speaks to their customers and sets the company apart from the competition,"said Chris Klaehn, partner and director of account strategy, CMN. "Today, more than ever, organizations understand the importance of product naming as part of their branding efforts. CMN is here to help them ensure that their branding efforts are effective."
CMN (http://www.cmndesign.com) is an award-winning integrated design firm providing branding, advertising, print and interactive services.
About Corey McPherson Nash
CMN is a creative studio that helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, Forrester Research, and Huntington Theatre Company. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.