Corey Mcpherson Nash Launches New Visual Identity, Web Site for Promedior
Biotech company targets broad audience with updated brand
WATERTOWN, MA - July 10, 2007 - Corey McPherson Nash (CMN), the branding and design studio, today announced the launch of new work for Promedior, a product-focused biotech company leading the front on fibrosis research. CMN worked with Promedior to develop a new name, identity and Promedior Web site that would effectively communicate the company's leadership position in developing life-saving therapies for fibrotic disorders.
"We are on the cutting edge of fibrosis research and needed materials that would clearly communicate the Promedior brand to a range of audiences," said Timothy J. Pelura, President and CEO of Promedior. "CMN's branding and design work will not only help us to communicate who we are and what we do, but also effectively capture the essence of the company."
Promedior conducts research that is of interest to both the medical and research communities as well as to patients. The updated brand will help make the company more accessible to target audiences and will support Promedior as it continues to grow.
"Promedior needed a visual identity and Web site that would speak to the medical community and consumers alike," said Paddy McCobb, creative director, Corey McPherson Nash. "The new name, visual identity and Web site highlight Promedior's important research, and present it in a sophisticated, yet approachable manner."
For more than 20 years, CMN has helped organizations to enhance brand equity throughout their print and interactive communications. CMN's thoughtful branding and design can be seen in work produced for leading education, technology, entertainment and professional services organizations. Visit CMN online at http://www.cmndesign.com.
About Corey McPherson Nash
Corey McPherson Nash, the branding and design studio, helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, BBN Technologies, Huntington Theatre Company and the Museum of Science, Boston. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.